Hello everyone,
We need YOUR help!
Even if we're talking about a game developed 20 years ago, its community is changing and evolving as we speak. We're getting older, the number of "brand new" Metin2 players is close to none, so the best thing we can do is to understand each other needs and behaviors.
I have a little survey I want to share with you. It shouldn't take longer than 5 minutes to complete.
Bitte melden Sie sich an, um diesen Link zu sehen.
It's in English language, so if you have any problems completing it, just use your browser's translation function. It's not gonna be perfect, but good.
Thank you for your time,
Clairmont - PR & Advertising Manager - Eos2.
Beiträge von Clairmont
-
-
Alles anzeigenidk .. from my own experience as admin, i was not depended on such a service. i did all at myself. i has a community manager and he give me feedback from players
i create insta , facebook ads and use streamer as promoter as well.for example, you wanna 800€ for 30 days?
my cost was ~ 1/3 from that and was very effective
for my opinion, your prices are verry high but no front and good luck anyway
Hey Lux,
It can be even more than 800€, to be honest. Let me explain to you why.
First of all, 800€ for 30 days of work is under my usual rate. If I would be to ask for the same amount of €, I usually charge for my services for different clients around the world, it would be maybe between 20€ and 28€ an hour. I keep "Metin2's" rate lower, especially because I know that most sever owners will prefer short-term results, working with different influencers and creating different Instagram and Facebook ads.
Second, you're not buying the result, you're buying the process and the aftermath. I can give you a simple example. Would you buy a Metin2 system only because it works, even if the code is crap? I guess not, even though most of server owners do that. You want your code to be good, as well as I'm trying to create a professional process around this whole marketing world.
It's not enough to create some ads, hire some influencers and throw (as everyone is doing nowadays) some bots to spam Discord servers. That's one of the reasons that created the whole "jumping from server to server" mentality. You won't keep your players engaged only because they heard about your server. You need to create some hype, you need to create a community organically.
So yes, the prices might be high, but that's the whole process, not only the result.
Thank you for your opinion though and I hope you can at least understand my point of view.
Best regards,
Clair.
-
Facebook in 2023? I'm not a marketing expert but the company I work for ignores Facebook completely, which didn't harm the business. Since years I met nobody who uses Facebook/TikTok at all.
Are M2 players really that much trapped in the past?
Weirdly enough, but yes. It mainly depends on your target. Facebook is now (after more than a decade of being on the 1st place), the third platform (based on activity).
Bitte melden Sie sich an, um dieses Bild zu sehen.
Now, if we take a look at what our target looks like, the buyer persona, it's somewhere between 20 and 35 years old. Metin2 community got older and yes, they're still using Facebook, after Instagram (1st) and TikTok.
One of the main things you wanna do when targetting someone is to repeatedly show him your ad until he tries the product (server). If we know something about nowadays social media consumers, is that they're not linked to only one platform. They usually have a routine: Enter TikTok, scroll, scroll, scroll, Enter Instagram, scroll, scroll, let's take a look at stories, scroll, Enter Facebook, scroll, scroll, scroll, out.
So yeah, you can skip Facebook entirely and it might not harm your business, but there is enough activity and users there to be worth giving it a try. Maybe not focusing your entire power on Facebook, but it shouldn't be neglected, at least not now.
Bitte melden Sie sich an, um dieses Bild zu sehen.
*this is a graph that shows the number of active users (they connected at least once a month).
-
Hello guys!
Being in the Metin2 P-Scene for quite some time, I've seen one issue that most of the "Metin2 Entrepreneurs" have - advertising. It's either cringe, either spammy or non-existent and it's understandable - opening a Metin2 server is not an easy peasy task.
Based on my experience as Promotion Manager for almost 2 years on a well-known P-Server (World of Metin2) and also from my marketing and public relations experience, I've decided to write this guide - some small tips and tricks to start a marketing campaign as close to professional as possible.
1. Don't be kitsch!
Your design is one of the first things a player will see. Try to avoid kitsch. Use simple and clean designs. Pick only two or three colors and use them as your brand colors in all of your assets: website, presentation, forum, banners, logo, and social media images.
Try as much as possible to hire professional designers for your Website and Presentation. Banners, logos, and Social Media posts can be easily done by yourself. If you don't have enough money to hire a full-time designer for your server - use Canva. I won't enter in details about Canva, but it is one of the easiest and most used design apps by companies around the world. You can create with it simple designs and animations.
2. Be active online!
In my day-to-day job, I can't stop telling clients about how important it is to make use of Social Media. Create three accounts (Facebook, Instagram, YouTube) and be active. Additionally, you can also create a TikTok account. Add your logo and covers, and start posting about your server (Metin2-related memes do work as well).
- Keep your social media images clean
- Write small descriptions (100 words maximum)
- Make use of emotes to increase text's readability
- Add a link to the full post when it comes to Changelogs or important announcements
- Try to post at least once a week.
3. Start Facebook and Instagram Campaigns!
Even if you've heard that "Hire Youtubers, that's the only promotion you want" line, it is not entirely true. Facebook and Instagram Ads are some huge tools that might help you increase your brand awareness and players.
Speaking of which, there are two types of campaigns I recommend for a Metin2 P-Server:
- Brand Awareness
- Conversion
A Brand Awareness campaign is highly recommended a good time before the server's launch, maybe a month or two. Use a low Daily Budget and keep your campaign running for a longer period of time (maybe even a month). It'll help players to hear about your server. When you'll launch your server, it's not gonna be just a random server out there, but an already known one.
A Conversion campaign should come prior the launch (a week before) and every time you have new content that is worth being promoted. A conversion campaign is quite simple - it tries to get real players' registrations for money. A well-built campaign can go as low as 0,08€ per player (and that's good). Ask your Developer to build a Facebook Pixel inside your Website. It is not a hard job and it'll help you contorize and analyze more the players that come from your Facebook/Instagram Ad.
Before you say "Yeah dude, but is hard and I have no idea how to create a campaign", it is not as hard as it sounds. Facebook Business platform is easier than ever to use and you can find thousands of guides on Google on how to do that. I won't enter in details here, I think you can find the basics on your own, but I'll suggest a few things:
- Pick your demographic well
- Age: 16-40
- Countries:
- Germany, Poland, and Hungary - *Focus on them if you have a Middle or New-School server
- Romania, Turkey, and Italy - *Focus on them if you have an Old with Middle-School influences server
- Spain, Portugal, and Greece - *Good for most of the server types
- *when I say to focus on them, I don't mean to ignore the other communities
4. Youtubers - be aware!
Sadly, from my experience, a lot of promoters are boosting their views, comments, or likes and it makes your job a lot more difficult when you want to hire or pay someone. Having this in mind, I personally recommend starting with a bigger number of promoters and cut them one by one in time - remain only with a core of YouTubers that will give you most of the results on the long term.
Try to avoid:
- Short term promoters
- They're usually jumping from server to server and their subscribers will follow them - don't lose your money for nothing
- A small number of subscribers but a really high number of views
- Check their "numbers" in the first 60-90 minutes after posting a video. Normally, a big part of those views should come in the first hour.
- Low interaction in the comment section
- "Giveawayers"
- Try to avoid promoters that built their communities from giveaways only
- Toxic characters
- If your image is important, don't break it by associating yourself with anyone
Reward your "own" small Youtubers from your community. Give them a couple of DC's per video or just reward them from time to time, it'll make a difference in time and you can build a nice network.
5. Discord Server
You know how important it is, your friend knows how important it is, your players know how important it is - basically everyone. Promote it, engage with your players there, and give them some sneak peeks of the new content that is about to come - in a word - communicate!
I might have missed something and I'll update the thread if I remember. It's maybe not a 1-1 guide step by step on "how to have Aeldra's players", but it is a more professional approach than what most of the servers are doing right now.
Thank you and I hope it'll help some of you!
-
Hello everyone,
I'm here to present you the first and most comprehensive Digital Marketing solution for Metin2 P-Servers - a true HYPE booster.
Why me?
I have almost 5 years of Digital Marketing, Communication, and Public Relations experience, working for both Metin2 servers and "real-life" clients and companies. I have worked for a USA-based company as Digital Marketing Manager, where I optimized profiles and created content for over 500 clients. Between 2019 and 2021 I was the leading Promotion Manager for WoM2.
Skills:
- Crafting compelling written content, including ads, press releases, emails, and more. => EXPERT
- Developing and implementing effective branding strategies. => EXPERT
- Handling crisis communication with finesse and professionalism. => EXPERT (thesis written about Crisis Communication)
- Utilizing strategic spinning techniques to positively shape public perception of a product, brand, or individual. => EXPERT
- Expertly managing social media platforms to maximize engagement and reach. => EXPERT
- Optimizing social media ads for maximum impact and ROI. => EXPERT
- Creating stunning visual content with Canva design. => INTERMEDIATE
- Planning and strategizing effective marketing campaigns to achieve your goals. => EXPERT
- Video editing (Adobe Premiere Pro, DaVinci Resolve). => INTERMEDIATE
What am I offering you?
Fast - Professional - Comprehensive Digital Marketing Services. I will assure you that every single product created by me is 100% percent customized based on your brand and also based on your needs. No template work, no plans made with ChatGPT (even though I do work with it as my personal assistant for more productive and efficient work) - everything 100% customized. The price of my products is based on the server's Marketing budget. A smaller price (due to a smaller marketing budget) will also come with some normal limitations. I will try my best to find the most suitable promotional method for you.
The Ultimate Hype Builder
Prices based on the server's marketing budget:
500-1.000€ => Price: 500€
1.000€-2.000€ => Price: 800€
2.000€+ => Price: customized
Attention!!! My price is separated from your marketing budget!!!
Perfectly suitable for a server that has AT LEAST 30 days upon launching. You can contact me for an "urgency" plan, but the price is gonna be 50% higher.
Facebook and Instagram Ads Set-Up and Management
Price: 100€ per campaign.
Video Editing
I am by no means a professional when it comes to video editing, and there are for sure better people out there than me, but I can additionally do it as well.
Price: 200€
Example of work I realized for WoM2 a couple of years ago:
WoM2 - The Path of War: Bitte melden Sie sich an, um diesen Link zu sehen.
WoM2 Aurora - The Sacrifice (Halloween Teaser): Bitte melden Sie sich an, um diesen Link zu sehen.
WoM2 Aurora - Valentine's Day Teaser: Bitte melden Sie sich an, um diesen Link zu sehen.
Small personal project: Bitte melden Sie sich an, um diesen Link zu sehen.
Availability
Because I'm a human as well and I would like to take the time and focus on a low number of projects at the time, I will offer a maximum number of 5 slots for the Ultimate Hype Builder.
Supported Payment Methods
Stripe
Contact methods
Discord: Clairmont#5012
-
-
Bitte melden Sie sich an, um diesen Link zu sehen.
Useful links:
Bitte melden Sie sich an, um diesen Link zu sehen.
Bitte melden Sie sich an, um diesen Link zu sehen.
Bitte melden Sie sich an, um diesen Link zu sehen.
Bitte melden Sie sich an, um diesen Link zu sehen.
!
